Hoet End of Year

For Hoet’s end-of-year campaign, I was commissioned to create a fully 3D animated brand film that would reflect the company’s innovative spirit and craftsmanship in eyewear design.

The goal was to produce a cinematic piece that could serve both as a celebration of the past year and as a strong visual statement for the brand going into the next.

I handled the entire production process independently, from concept to final delivery.

The visual concept was to combine a christmas card with technological innovation . I developed the narrative structure, pacing and overall tone of the film, translating Hoet’s design philosophy into a stylized 3D environment.

Client: HOET

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