Hoet HCO10

For Hoet’s end-of-year campaign, I was commissioned to create a fully 3D animated brand film that would reflect the company’s innovative spirit and craftsmanship in eyewear design. The film is also hinting the reveal of the HCO10 frames.

The goal was to produce a cinematic piece that could serve both as a celebration of the past year and tease a future release of the HCO10 frames.

I handled the entire production process independently, from concept to final delivery.

The visual concept was to combine a christmas card with technological innovation . I developed the narrative structure, pacing and overall tone of the film, translating Hoet’s design philosophy into a stylized 3D environment.

Client: HOET

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